HAYS, KS -- The Council for the Advancement and Support of Education, the international professional organization for University Relations, Alumni and Endowment, has given Fort Hays State University its highest honor -- the Gold Award -- for the design and promotion of the new Tiger mascot.
Dr. Edward H. Hammond, FHSU president, created an Integrated Marketing Committee about three years ago to make sure everything possible was being done to make people aware of Fort Hays State University.
One of the first things the committee discovered was that while it was widely known that the Tiger was the university mascot, no official image of the Tiger had ever been selected. So, the committee decided that the Office of University Relations should create an official mascot. That was a creative process that involved a lot of research with various focus groups and dozens of preliminary Tigers created by Art Director Mary Ridgway. Finally, the new Tiger was presented last spring in a special ceremony at the Sternberg Museum, and last fall at a football game the new name for the new mascot was announced -- Victor E. Tiger.
"We knew Victor E. Tiger was a winner because he has been received with great enthusiasm and his image keeps popping up in more and more places," Hammond said. "But we are pleased by this wonderful award because it shows that our professional peers recognize a winning mascot when they see one."
The award was presented to the university last week at the CASE District VI annual conference in Kansas City, MO, and it was announced locally at halftime of the FHSU men's basketball game on Saturday night.