Business article receives publication
04/27/2010

An article co-written by four Fort Hays State University faculty members, "Young Consumers in the New Marketing Ecosystem: An Analysis of Their Usage of Interactive Technologies," has been accepted for publication in the Academy of Marketing Studies Journal.

The FHSU College of Business and Leadership faculty are Cole Engel, instructor of economics, finance and accounting; Michael Martin, instructor of management and marketing; Dr Robert Meier, professor of informatics; and Joan Rumpel, assistant professor of economics and finance. Also assisting in the writing process was Dr. Reginald Bell, associate professor of business communication at Prairie View A & M University, Prairie View, Texas.


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