Professors' publication accepted in a competition forum
09/30/2008

Fort Hays State University's Dr. Jerrold Stark, professor of marketing, Dr. Robert Meier, professor of information networking and telecommunications, and Joan Rumple, assistant professor of accounting, published an article, "Cellular Telephone Bundled Features and Young Consumers," in the American Society of Competitiveness Competition Forum.

The ASC Competition Forum is a refereed journal affiliated with Indiana University of Pennsylvania, Indiana, Pa. The readership includes academics and business professionals.

This article discussed the results of a survey conducted at two Midwestern universities regarding students' perceptions of the importance of various cellular telephone features. It was expected to help those marketers develop strategic marketing mixes of phone features targeted to young consumers, rural or urban.

The article was also co-authored with Dr. Reginald Bell of Prairie View A&M University, Prairie View, Texas.


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