Fresh Fort Hays State University graduate Rob DuBroc has a passion for off-road and a knack for video.
"I never imagined I'd be able to combine the two," he said, but in the fall of 2005, while taking a leadership class for his information networking and telecommunications major, the dream too wild for DuBroc to imagine became a reality. Muchado Productions was created.
In April 2006, DuBroc completed production on his first DVD -- "All My Dirty Friends."
" 'All My Dirty Friends' was video of our friends out four-wheeling the trails in the Midwest -- something we do every weekend. I never imagined that I would sell as many as I did. Selling over a thousand copies was never the intent."
"People were eating it up," he said, "so I got serious and I started hitting the road, taping video all over the country."
DuBroc made connections with a variety of people who had a fresh look at the sport. He actively followed the Xtreme Rock Racing Association (XRRA) in 2006. He also began using online marketing tactics, such as Internet forums and Web sites like Pirate4x4.com and MySpace.com to attract interest.
Muchado Productions released its second DVD, "All My Dirty Friends 2," in December 2006. "Dirty Friends 2" received a great review in CRAWL Magazine in the January-February 2007 issue. Earlier in May, "All My Dirty Friends 2" was awarded "Best Rock Crawling Video of the Year" at the 2007 Xtremey Awards hosted by Impact Video in Santa Ana, Calif.
"It was kind of crazy flying to California for an awards ceremony, and then a few hours later hopping back on a plane to Kansas for finals the next morning. One year ago I would have never thought I would be doing this," said DuBroc.
"In the fast growing motor sport of rock crawling and rock racing, Muchado Productions brings cutting edge footage with a fresh look on this growing subculture," said Jason Eddie, administrator of Timbercrawler.com.
DuBroc’s latest rock race DVD, "Crawling is for Babies," is set for release May 28.
"We’ve already started taping for our next two DVDs, which are gonna be killer," said DuBroc. "I'm stoked to be doing this -- and actually using things I learned with my degree. I don't know how many other graduates can say that."
DuBroc's work can be viewed at www.muchadoproductions.com.