"How to get more customers who will pay more money, more often" will be the focus of a workshop presented by the Fort Hays State University's Small Business Development Center in conjunction with the Great Bend Chamber of Commerce.
The workshop will be held from 1:30-4:30 p.m. on Thursday, Nov. 21, in the chamber office in Great Bend, KS.
Topics to be discussed include best techniques to get and keep customers, lifetime profit value, marketing leverage, cost of acquisition and integrated marketing strategies.
Registration fees for the workshop are $45. Deadline for registration is Nov. 14 with cost of late registration fees of $65.
For more information, contact the SBDC by telephone at (785) 628-6786.