Students from Fort Hays State University recently took two trips to Topeka to present their public relations campaign, "Don't Let Nursing Flatline," to the Kansas State Board of Nursing and the Division of Personnel Services.
The campaign was the major class project for the non-profit public relations class taught by Jennie Straight, assistant professor of communication, during the 2002 summer term.
"Mary Blubaugh, the executive administrator of the Kansas State Board of Nursing and FHSU graduate, contacted me and asked if my class would be interested in helping with the project," said Straight.
The class created posters, pamphlets, and radio and television commercials for the campaign that will assist several state agencies throughout Kansas to achieve two specific purposes. First is to encourage several groups -- such as middle and high school students, undecided majors, minorities, males, non-traditional students and displaced workers -- to consider nursing as a profession. The second is to raise awareness of the critical nursing shortage, which will exceed 434,000 vacancies nationally by 2020.
"The class produced a quality and professional public service announcement promotional advertising campaign," said Bobbi Mariani, Director of Personnel Services. "The design and production of the public service announcement campaign is instrumental to our recruitment efforts to locate nurses."
The students received a standing ovation from the state officials who now plan to implement the campaign, which took the students about five weeks to put together. The Board of Nursing is asking the Kansas Legislature to allot them $300,000 to produce the collateral material for the campaign, scheduled to begin sometime in mid-2003.
"We hope to have continued involvement with Fort Hays State University with this project as well as future projects," said Mariani, "as we know the quality of the product and dedication of effort that is put forth by the students and faculty at FHSU."
Students who participated in the project are listed below by hometown.
ABILENE: Roxanne Elliott, junior.
ATWOOD: Laura Higley, junior.
EL DORADO: Darci Adams, senior.
GREAT BEND: Jennifer Schartz, graduate.
HAYS: Darci Adams, senior; Brandy Feltis, graduate; Kris Hart, special undergraduate; Eric Pfeifer, graduate; Michelle Schlyer, graduate.
HUGOTON: Allison Sosa, graduate.
LAWRENCE: Kris Hart, special undergraduate.
VICTORIA: Eric Pfeifer, graduate.
WESTMORELAND: Sarah Quigley, senior.
OUT OF COUNTRY:
BANGKOK, THAILAND: Kwanrudee Maneewongwatthana, graduate; Jeephet Salchavanakit, graduate.
SAITAMA, JAPAN: Hitoshi Sonehara, graduate.